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Win the Retail Game: An Investor's Guide to Tenant Leasing

November 20th, 2024

5 min read

By Belen Worsham

guide-to-retail-leasing

Imagine walking through a struggling shopping center. 

While casual shoppers might see stagnation, investors see something else: Empty storefronts echo with potential while existing tenants show signs of untapped value. 

Within 18 months, an investment firm could transform this underperforming asset into a thriving retail destination, doubling its NOI and creating a case study in strategic retail investment. 

This isn't just a dream scenario—it's the potential reality for investors who partner with firms that have mastered the intricate dance of retail leasing.

Every lease clause, term, and provision directly impacts the property's valuation. A mere 2% improvement in a tenant’s lease terms can mean millions in additional asset value. That's why top-performing retail portfolios aren't built on location and tenant popularity. They're built on carefully structured leases that maximize NOI while minimizing investor risk.

Whether you're a first-time or experienced investor, understanding the intricacies of retail lease agreements can mean the difference between success and costly mistakes. With a healthy knowledge of retail leases, investors are best equipped to choose the best investment firm for them. 

In this article, we’ll break down:

  • How retail leases work
  • What retail leases typically include
  • The differences between leases for national and smaller tenants 
  • and Why this is important for investors to know

Let’s dive in.

What is a Retail Lease in Real Estate?

Let’s start off with the basics.

A retail lease is a contract between the landlord, who owns the retail building, and the tenant, who wants to lease space to operate their business. The lease outlines the expectations and obligations of both parties, ensuring that the shopping center remains a profitable and functional space while allowing the tenant to operate successfully. Essentially, a retail lease lays out what each party expects from the agreement and the responsibilities that both parties hold. 

Retail leases aren't your typical rental agreements. They're sophisticated legal instruments that can shape the destinies of shopping centers and businesses. Unlike residential leases, which primarily focus on living space and basic utilities, retail leases maintain a delicate balance between profit potential, operational requirements, and shared responsibilities.

Think of retail leases as a roadmap to success. They don't just define current income and the current direction that the property is taking. They also determine an asset's entire growth potential, leading tenants and property owners to the “X” marking the spot. While many investors focus solely on current returns, the true masters of retail real estate know that lease structure is where fortunes are made or lost.

Common Components of Retail Tenant Leases

When leasing a property, firms and property owners use several criteria to evaluate the right tenant and lease conditions for a specific property. A typical retail lease agreement includes several important sections that govern the relationship between the landlord and tenants:

  • Space and Location: The lease will describe the exact space within the shopping center the tenant is leasing, including any storage areas, signage rights, or additional outdoor space. This ensures that both parties understand what portion of the shopping center is reserved for the tenant’s use.
    • Rent and Additional Charges: One of the most critical elements of the lease is the rent. This includes:
    • Base Rent: The primary rental amount the tenant will pay.
  • Additional Charges: In many shopping centers, tenants must pay additional charges, such as their share of property taxes, insurance, and CAM fees (these are “common area maintenance” fees that the landlord charges for the upkeep and operation of the property). 
  • Duration of the Lease: The lease specifies the duration of the agreement—whether it’s for five years, ten years, or another term—and details any renewal options. It also outlines how frequently rent will increase (for example, annually or every two to five years) and by what percentage.
  • Tenant Operations: The lease describes the type of business the tenant can operate within the space, including any restrictions on what products or services can be sold. This ensures the tenant’s business aligns with the shopping center’s retail mix.

Other elements of lease agreements for retail tenants differ on a case-by-case basis, as every property and tenant is unique. Additional sections might be included based on the tenant's industry, the property's geographic location, and other factors. 

Base Rent and Additional Payments

Let's explore the nitty-gritty of retail lease rents, expanding on what additional charges a tenant might pay to operate in a certain physical location.  

Base Rent: The Foundation

Think of base rent as the "price of admission" to the do business at the shopping center. But how is it calculated? Several factors come into play:

  • Location Premium: Corner units or those near high-traffic areas command higher rates
  • Size Considerations: Larger spaces often get volume discounts per square foot
  • Market Conditions: Competitive landscapes influence baseline rates
  • Tenant Mix Strategy: Strategic tenants might receive preferential rates

Additional Obligations: Exploring CAM Charges 

CAM charges, which are “common area maintenance” charges, largely refer to the fees tenants pay for the continual upkeep of shared spaces within the commercial property. 

CAM charges are usually specified in a tenant’s lease agreement. Tenants pay a portion of the total upkeep cost, usually based on the size of their share of the property. 

CAM charges can include expenses for: 

  • Property management 
  • Landscaping 
  • Janitorial services 
  • Common area utilities 
  • Common area repairs 
  • Administrative fees 
  • Property taxes 

For example, consider a typical regional shopping center where a 2,500-square-foot tenant has CAM expenses as part of their lease agreement. Their charges might include $3.50 per square foot for basic maintenance (landscaping, trash removal, parking lot upkeep), $2.00 for utilities in common areas (lighting, HVAC in shared spaces), $1.75 for security services, and $1.25 for property insurance. Additionally, they might pay $1.50 for management fees and $1.00 for seasonal decorations and marketing events, bringing their total CAM charges to $11.00 per square foot or $27,500 annually.

When structured precisely, these agreements become the invisible force multipliers separating thriving retail centers from struggling ones.

National vs. Local Tenant Leases

One significant distinction in retail leasing is between national and local tenants. Lease terms often vary depending on the size and importance of the tenant to the shopping center.

  • National Tenants: Big-name retailers like TJ Maxx or Ross often have more negotiation leverage and tenant-friendly leases. National tenant leases are frequently much longer—from 75 to 100 pages—and cover a wide range of detailed provisions (like co-tenancy agreements, security deposit requirements, and exclusive use parameters). 
  • Local or Smaller Tenants: Smaller, local businesses typically sign shorter, more straightforward leases, which are often more landlord-friendly. These leases focus on key points without the detailed provisions that national tenants might require. While these leases offer simplicity, they may also give landlords more control over terms like rent increases and operational rules.

Of course, no landowner wants only national tenants or local retailers. This is where the right tenant mix comes into play. The tenant mix combines tenants that occupy a commercial property, and the right mix ensures variety and newness in the shopping experience. Savvy retail investors understand that the optimal tenant mix balances national powerhouses and local community favorites.

Modern Trends Reshaping Retail Leases 

As the world changes, the standards people expect their stores to uphold also change. 

For example, in the last twenty years, shoppers have expected to be able to access a free, public WiFi network within a retailer’s physical location. Either the retailer has to pay for this Internet out of pocket, or it is included within the property rental lease. 

No matter how the retail landscape changes, successful investing partners will be institutions that can effectively utilize their assets. 

Successful institutions will be able to 

  • Create and implement intelligent lease structures 
  • Establish cooperative tenant ecosystems 
  • Leverage technology and sustainability tools 
  • Maintain flexibility through changing markets 

Overall, the institutions that master the art of retail investing understand that it’s not enough to just participate in the market, they need to shape it, creating value for their tenants and investors. 

Implementing Retail Leasing Knowledge 

A well-formulated and strategically staged retail lease clearly outlines the responsibilities of the property owners (the investing firm) and the tenants and the technical details of how and when payments will be made from the tenant to the property owners. 

A retail lease is more than just a legal document—it's a blueprint for a business's future in the shopping center ecosystem. Like a master choreographer orchestrating a complex dance, the lease agreement coordinates every critical movement between property owner and tenant, from the rhythm of monthly payments to the intricate steps of operational responsibilities.

It is recommended that investors take the time to understand its implications, as leases directly impact a property's stability and predictability of income. Lease terms, along with tenant quality and lease length, significantly affect the property’s potential to generate consistent cash flow and long-term returns for investors. 

Now that you understand how success is calculated and interpreted in commercial retail leases, keep researching. Absorb information about commercial lease types, how these leases are crafted, and which investment firms have the best track record with creating sustainable and profitable leases. With each piece of knowledge you gain, you become better positioned as a retail investor, particularly when choosing the best institution for your investment.