RockStep Capital’s corporate marketing team works to cultivate a first-rate shopping experience throughout its retail portfolio. We provide substantial creative input and oversight of our properties’ marketing programs with a focus on shopper traffic generation, community engagement, and tenant and sales support. We think outside the box to drive maximum results from each property’s marketing budget regardless of size or tenants. A one-size-fits-all approach does not work for us. RockStep is known for being on the cutting edge of incorporating new and unique uses—it’s why our malls are thriving.
Digital Marketing – leveraging social media and online advertising to drive awareness and traffic.
Mall Events – opportunities that make use of Mall common areas, and other available spaces.
Seasonal Displays – the Mall provides festive content and promotes local activities to give the Mall’s interior a fresh look throughout the year.
“Successful shopping centers and regional malls are driven by effective marketing online and in our properties. This drives better outcomes for our investors.”– Doug Cofer, Chief Marketing Officer
Areas of involvement for our marketing team include consumer market research, advertising management, merchant relations, website development and maintenance, multi-media consumer campaigns, database initiatives, environmental graphics, social media, and seasonal programs.
RockStep has continued to invest into marketing for its retail properties in order to drive increased success for tenants, and therefore investors. Leveraging new and emerging digital marketing strategies is a key aspect of our approach to thriving community-centric shopping centers.