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Beyond Traditional: Why Alternative CRE Investments Are Your Portfolio's Missing Piece

January 13th, 2025

6 min read

By Belen Worsham

alternative-investment-guide

When embarking on your investment journey, focusing on familiar assets like stocks and bonds is natural. But what if you could diversify your portfolio, reduce risk, and earn higher returns? This is where alternative investments, or 'alts,' come into play. A rapidly growing category of assets, beginner investors are increasingly exploring alternative investments to achieve their financial goals.

If terms like private equity or cryptocurrency seem intimidating, don’t worry—this guide will explain them in simple, approachable terms.

What Are Alternative Investments? 

When you think of investing, stocks, bonds, and cash likely come to mind. These traditional assets form the foundation of most portfolios. But they’re not the only options. Alternative investments are any assets that don’t fall into these conventional categories. They range from tangible items like real estate and fine art to more abstract assets like private equity and cryptocurrency.

What sets alternative investments apart? 

Primarily, they often have a low correlation with traditional markets. This means their performance doesn’t necessarily move in the same direction as stocks or bonds. For example, a downturn in the stock market might not impact the value of your rental property or a rare piece of artwork.

Key Characteristics of Alternative Investments

To better understand why alt investments are valuable, let’s explore some defining features: 

Diversification Benefits 

Alts can help balance your portfolio. Since they often perform independently of stock and bond markets, they can cushion your investments during periods of volatility.

Potential for Higher Returns 

Many alternatives, like venture capital or hedge funds, offer the chance for outsized returns. However, this potential comes with higher risk and a longer time horizon.

Less Liquidity 

Unlike stocks, which you can sell almost instantly, alternative investments require more time. For example, selling a commercial property or fine art piece might take months or years.

Complex Valuation 

Traditional investments like stocks have transparent pricing. On the other hand, alts often lack a centralized marketplace, making valuation trickier. For instance, the value of a private business or a collectible depends on specialized appraisals.

Accredited vs. Retail Investor Access 

Historically, many alts were accessible only to accredited investors—individuals with high net worth or income. However, the rise of crowdfunding platforms and fractional ownership models has made them more accessible to beginners.

Popular Types of Alternative Investments 

1. Real Estate 


Real estate is one of the most tangible and beginner-friendly alternative investments. Owning property—whether a single-family home, an apartment building, or a retail space—allows you to generate income through rent while benefiting from potential property value appreciation.

Examples: 

  • Rental properties: Generate income through monthly rent.
  • Commercial properties: Office buildings, retail centers, or warehouses.
  • REITs: A hassle-free way to invest without managing property.

2. Hedge Funds 


Hedge funds are professionally managed investment pools that use advanced strategies to generate high returns. While they’re often considered high-risk and reserved for seasoned investors, they’re worth understanding. Hedge funds may use tactics like short-selling (betting against a stock), derivatives (contracts based on an asset’s future value), and arbitrage (taking advantage of price differences).

Hedge funds may not be the best entry point into alternative investments for beginners due to their high fees and minimum investment requirements. However, understanding how they work can open doors for future investment opportunities as your portfolio grows.

3. Private Equity 


When you invest in private equity, you invest in privately held companies rather than publicly traded ones. Private equity funds use pooled investor money to acquire or invest in these companies, improving their operations or growing their market presence before selling them at a profit.

A classic example is buying a struggling company, helping it turn around, and then selling it for a significant return. While private equity investments often require substantial capital and patience, new platforms make it easier for beginners to get involved.

4. Private Credit/Debt


Private credit and private debt are related concepts, but they differ slightly in structure and purpose. Both involve lending money outside traditional banking systems but cater to different needs and investors.

  • Private credit: non-bank lending where investors provide capital directly to borrowers. 

  • Private debt: focuses more narrowly on specific types of borrowing arrangements, often targeting companies or projects that cannot secure traditional bank financing.

Private credit means lending money to businesses or individuals outside traditional banking systems. In return, you earn interest, which provides a steady income stream. This category includes direct lending, mezzanine financing (a mix of debt and equity), and distressed debt (investing in companies facing financial challenges).

Private credit is attractive because it offers consistent returns but comes with higher risks, such as borrower default. Beginners should start small and use trusted platforms to explore this investment type.

5. Venture Capital 


Venture capital, or VC, involves investing in startups and early-stage companies with high growth potential. In exchange for funding, you receive company equity (ownership shares). If the company succeeds, this can lead to extraordinary returns—consider household names like Airbnb and Uber, which began as VC-backed startups.

However, venture capital is not without risk. Many startups fail, leaving investors with little to show for their money. Beginner investors can access VC opportunities through crowdfunding platforms, allowing smaller commitments while still participating in this exciting space.

6. Oil and Gas 


Investing in energy assets like oil and natural gas can offer high returns, but it’s not for the faint of heart. Price volatility, environmental concerns, and geopolitical factors are significant in determining success.

Options include buying shares in energy companies, funding exploration projects, or purchasing royalty rights. Investing in energy-focused ETFs (exchange-traded funds) may be a safer starting point for beginners.

7. Fine Art 


Investing in fine art is more accessible than ever, thanks to fractional ownership platforms. These platforms allow you to buy shares in high-value artworks by famous artists like Picasso or Banksy. While art’s value can appreciate significantly over time, it’s not a liquid asset, and you’ll need to hold it for years to realize returns.

Art investing offers beginners a unique mix of financial growth and aesthetic enjoyment, but it requires patience and a long-term perspective.

8. Cryptocurrency


Cryptocurrency is one of the most talked-about alternative investments today. These digital assets operate on decentralized blockchain technology, allowing for peer-to-peer transactions without traditional banks.

The most popular cryptocurrencies include Bitcoin and Ethereum, but thousands of options exist. While crypto offers the potential for rapid gains, it’s also highly volatile and subject to regulatory scrutiny. Beginners should stick to reputable platforms and avoid investing more than they want to lose.

9. Collectibles 


Collectibles are tangible items like rare coins, vintage cars, luxury watches, and even trading cards that can appreciate in value over time. For example, a mint-condition baseball card from the 1950s could sell for millions today.

Their dual appeal makes collectibles unique: They can be both a financial investment and a personal passion. However, success requires deep knowledge of the specific market, so beginners should start with categories they’re genuinely interested in and willing to research.

Why Consider Alternative Investments? 

Alternative investments offer a variety of benefits that can enhance your portfolio’s performance and resilience. Here’s how they stand out:

Low Correlation to the Stock Market 

One of the most appealing features of alternative investments is their low correlation with traditional stock markets. This means that when stock prices fall, your alts—like real estate or fine art—might remain steady or even appreciate in value. This independence helps balance your portfolio and protect it from significant market swings.

Low Volatility

Many alternatives, such as real estate or infrastructure investments, experience lower day-to-day price fluctuations than stocks or bonds. This stability can provide peace of mind, especially during economic uncertainty or market turmoil.

Enhanced Returns and High Potential Gains 

Alternative investments often offer opportunities for higher-than-average returns. If companies succeed, venture capital and private equity can yield exponential growth, while cryptocurrency has demonstrated the potential for rapid appreciation—albeit with higher risks.

Diversification Benefits 

Diversification is key to reducing overall portfolio risk, and alternatives are excellent tools for achieving this. You can create a more balanced portfolio that weathers different market conditions by including assets that don’t move in tandem with stocks and bonds.

Inflation Protection 

During inflationary periods, certain assets, such as real estate, commodities, and infrastructure, tend to retain or even increase in value. These assets act as a hedge against rising prices, protecting one's purchasing power over time.

Income Generation 

Many alternatives generate consistent income streams, such as real estate rental income or interest payments from private credit and debt. This regular cash flow can supplement your portfolio, providing stability and liquidity.

By leveraging these benefits, alternative investments can enhance your portfolio's strength, adaptability, and growth potential, helping you achieve your long-term financial goals.

Visualizing the Benefits of Alts 

Now that you understand the key advantages of alternative investments, it’s helpful to see how different asset classes stack up. The table below highlights the benefits of various alternatives, making it easier to identify which ones align with your financial goals. Whether looking for income, long-term growth, or protection against market volatility, this comparison can guide your decision-making.

benefits-of-alt-investments

As the graphic illustrates, each type of alternative investment offers distinct benefits, from income generation to inflation protection. 

Start by identifying what matters most to you—reducing risk, boosting returns, or diversifying your portfolio—and explore options matching your financial strategy and risk tolerance. With so many choices, there’s an alternative investment to suit every investor’s needs.

Why Alternative Investments Matter to Investors 

Alternative investments are essential for building a resilient portfolio. Unlike traditional assets, many alts, such as real estate or collectibles, don’t move in sync with stock markets, offering stability during downturns. This diversification reduces risk and helps protect your investments in volatile markets.

Alts also offer opportunities for higher returns. Assets like venture capital or private equity have the potential for exponential growth, while real estate and commodities can act as effective hedges against inflation. These assets diversify your portfolio and align with personal interests, making investing more engaging.

What’s more, alternative investments have become more accessible. Crowdfunding and fractional ownership platforms allow beginners to invest in previously exclusive assets, often with minimal capital. By understanding these options, investors can unlock new financial opportunities and build portfolios tailored to their goals and risk tolerance.

Next Steps for Investing in Alts 

Alternative investments are no longer reserved for seasoned investors or those with deep pockets. They’ve become an accessible and essential part of modern portfolio building, offering beginners the chance to diversify, hedge against risks, and explore unique opportunities that align with their goals and interests. Whether you’re drawn to tangible assets like real estate and collectibles or intrigued by cutting-edge options like cryptocurrency and venture capital, there’s an alternative investment that can fit into your strategy.

For those starting out, the key is to take small, informed steps. Learn about the options, use beginner-friendly platforms, and focus on investments that align with your financial goals and risk tolerance. Over time, these assets can complement your traditional portfolio, making it more resilient and positioned for growth. By embracing alternative investments, you create a more dynamic and adaptable approach to building wealth.