Retail Real Estate Investing Blog | RockStep Capital

Transform and Profit: Understanding 2nd-Gen Space as Retail Investors

Written by Belen Worsham | Oct 25, 2024 2:57:24 PM

In the ever-evolving commercial real estate landscape, savvy investors and firms increasingly focus on a hidden gem: second-generation space. This often-overlooked category of property offers a treasure trove of benefits, from cost savings to rapid deployment. 

In retail investing, starting from nothing and building a property from scratch is not always possible. Often, firms must cleverly acquire properties that have already been constructed but stand vacant for one reason or another. 

Knowing about all beneficial alternatives to traditional retail spaces is important as an investor. Although you likely won’t be investing in a 2nd-generation space on your own, knowing the advantages of this property type can help you when choosing a firm to invest with. By understanding best practices for 2nd-gen space, you can ensure that the company you are working with is correctly utilizing your investment when acquiring 2nd-gen spaces. 

In this deep dive, we'll explore the world of 2nd-gen space, uncovering its inherent advantages, potential challenges, and strategic considerations for those looking to capitalize on this market segment with an investment firm. 

What is 2nd-Gen Space?

Second-generation space, called 2nd-gen space, is previously occupied commercial properties now available for new tenants. These spaces typically retain infrastructure and improvements from prior occupants, distinguishing them from first-generation or "shell" spaces that require complete build-outs. 

This category spans various commercial real estate sectors, including retail, office, and industrial properties.

These second-generation spaces are commonly found in retail, office, and restaurants. For example, a restaurant space might include a full kitchen setup, seating arrangements, and other specialized equipment. 

Similarly, an office space might come with partitions, lighting, and cabling, making it easier for businesses to move in and start quickly.

Key characteristics of 2nd-gen spaces include: 

  • Existing HVAC systems
  • Established electrical and plumbing infrastructure
  • Potential industry-specific fixtures or equipment
  • Prior tenant improvements and customizations

Strategic Advantages of 2nd-Generation Space

While everyone wants shiny, new buildings, there are significant advantages for companies to utilize second-generation properties instead of starting from scratch. 

Consider shopping centers as cakes. While made-from-scratch cakes with fresh eggs and buttermilk are delicious, they are tedious to assemble when time is short. On the other hand, utilizing a pre-mixed box mix can save time, money, and energy while still producing a delicious dessert. Utilizing 2nd generation spaces has similar benefits: 

1. Cost Efficiency 


One of the most compelling reasons real estate investment firms consider 2nd-gen space is the potential for significant cost savings. New tenants can often avoid substantial expenses associated with initial build-outs and infrastructure installations. 

This financial advantage allows businesses to allocate resources to critical areas such as operations, marketing, or inventory, instilling optimism and motivation in potential investors.

2. Accelerated Occupancy

In the business world, timing can make or break a venture. Second-generation space offers a considerable advantage, enabling faster occupancy than first-generation alternatives. This rapid deployment can be a game-changer, especially in competitive markets.

3. Operational Flexibility 

2nd-gen spaces are often more flexible than you might think. While they come with existing infrastructure, many can be easily modified to suit various business needs. This balance between established amenities and adaptability provides tenants with a unique opportunity to tailor the space efficiently.

4. Prime Location Accessibility 


Second-generation spaces are often available in prime locations that are out of reach for new businesses. This can provide access to established customer bases and desirable neighborhoods without the premium price tag of new construction.

5. Sustainability Consideration 


By repurposing existing spaces, businesses can significantly reduce their environmental impact. This eco-friendly approach benefits the planet, resonates positively with environmentally conscious stakeholders, and can contribute to corporate sustainability goals.

Strategic 2nd-Gen Space Considerations 

While the advantages of second-generation space are clear, finding the perfect fit requires a strategic and thoughtful approach. Here are some expert tips that savvy investment companies use in their search and evaluation process within the 2nd-gen space market:

  1. Comprehensive Needs Assessment: No one can choose the best option until they figure out what they need. Before diving into the market, it is recommended that companies clearly define their space requirements, including size, layout, and specific amenities. 

  2. Expert Consultation: When in doubt, refer to the professionals. Companies generally partner with commercial real estate agents specializing in 2nd gen spaces when investing in this type of space. Their expertise can be invaluable in finding hidden gems and negotiating favorable terms.

  3. Potential-Focused Evaluation: Looking beyond the surface applies to romance and evaluating 2nd-generation spaces. When evaluating spaces, firms should also consider the potential a space has. Sometimes, creativity can transform a seemingly mismatched space into the perfect fit.

  4. Due Diligence in Infrastructure Assessment: Sometimes, deals that seem too good to be true actually are. Firms should thoroughly inspect all systems and infrastructure to ensure everything is in tip-top shape. While 2nd-generation spaces can save money, unexpected repairs quickly consume those savings.

  5. Strategic Negotiation: Sometimes, second-generation spaces can be worse for wear, but this presents companies with an opportunity. They can use the space's existing condition as a negotiating point. If significant modifications are needed, firms can secure better lease terms. 

Current Trends and Future Outlook 

The commercial real estate market is witnessing an increasing demand for second-generation spaces, driven by factors such as:

  • Economic uncertainties prompting businesses to seek cost-effective solutions
  • Growing emphasis on agility and rapid deployment in business strategies
  • Increasing awareness of sustainability in real estate decisions

Second-generation space can be beneficial for multiple involved parties, not just investors. This trend presents evolving opportunities for both property owners and potential tenants:

  • Property Owner Perspective: Investing in strategic updates to 2nd-gen spaces can enhance their market appeal, potentially leading to reduced vacancy rates and improved rental yields.
  • Tenant Perspective: The growing availability of 2nd-gen spaces offers increased options and potential leverage in lease negotiations, particularly in markets with higher vacancy rates.

Leveraging Second-Generation Space 

If you're an investor seeking new opportunities, second-generation space is a trend worth exploring. Understanding and leveraging the potential of 2nd-generation space can help you ensure that a firm utilizes your capital properly when purchasing a second-generation space. With the right approach and expertise, you can transform a former location into the home of a new, dynamic business and a launchpad for success.

Success in leveraging second-generation space lies in thorough market analysis, strategic property selection, and skillful negotiation. By approaching these opportunities with a well-informed strategy, businesses and investors can effectively harness the potential of 2nd-gen space to drive their commercial real estate objectives forward.

In commercial real estate, sometimes the best path forward isn't starting from scratch – it's building on the foundations of the past to create a brighter, more efficient future.